Friday, February 06, 2009

Are you experienced?

by Ronald Jones
Published in Frieze Issue 120 Jan-Feb 2009

How designers are adopting the strategies of Conceptual art

In 1981 the art critic Robert Pincus-Witten differentiated for the first time between two kinds of Conceptual art: between what he called ontological Conceptualism and epistemological Conceptualism. Acknowledging the distinction between these two fundamental methodologies alters what one sees in the rear-view mirror, but it also opens up the opportunity to look forward, towards the emergence of a new discipline called ‘experience design’.